Where between black and white we believe in finding the right tone of grey for you.

It's not what you have, it's how you look at your business.

Where between black and white we believe in finding the right tone of grey for you.

It's not what you have, it's how you look at your business.

Where between black and white we believe in finding the right tone of grey for you.

PROFILE

Introducing Mirada, a partnership created by Joumana and Riccardo, brewing since a Master in Design Management left them with more questions than answers, and a training in design that was curious for more.

Working with consultancies in various markets including Spain, Italy and Lebanon, they observed that proposals were dying soon after the pitch. This led them to think that maybe the "one-size fits all" approach, a consequence of adopting a unique point of view excluding all others, was detrimental to the client and was not being adopted internally.

As a result, Mirada was born to help shed light on the specific blindspots impeding growth and to create the ideal balance, until it feels just right.

 

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